Part I: Introduction to the business of agriculture -- The global agri-food system -- The agribusiness manager -- Part II: The planning function -- The role of marketing -- Marketing management -- Understanding consumer demand -- Staying competitive -- Forecasting -- Budgeting -- Part III: The organizing function -- Organizing for success -- Choosing a legal structure -- Part IV: The controlling function -- Organizing production using economic principles -- Production and inventory management -- Basic accounting documents -- Using accounting information for business control and planning -- Capital budgeting I: Principles and procedures -- Capital budgeting II: Applications -- Part V: The directing function -- Human resource leadership -- Human resource management: staffing-- Personal selling -- Developing a workable approach to agribusiness management.